Tag Archives: Northumberland County Council

Digital Communication Awards 2013

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It’s been a while.. Since the last time I blogged, a lot has happened. The most significant change being that Tales from the North East moved South- I moved from Newcastle to London, therefore the name of this blog had to be changed slightly!

Another very, very important thing that happened in this time, is that I was shortlisted for a Digital Communication Award for my master thesis,  “Social media in the Public Sector: Hit or Miss? A comparative study on the effectiveness of social media as a PR tool”, which I consider a great honour and true testament that if you love what you do, great things can happen.

Hosted by the Quadriga University of Applied Sciences in Berlin, the Digital Communication Awards are the first awards in European PR and communications that exclusively honour outstanding achievements in online communication. There are 38 award categories that cover all disciplines from social media communications to digital public affairs and explore the full range of the profession, providing a comprehensive look at exemplary best cases. 

In its third year, almost 600 applications from 38 countries were submitted for the Digital Communication Awards, and we all presented our digital communication projects and campaigns to an international jury. Unfortunately, due to a series of unfortunate events, I was unable to showcase my work in the way I would have wanted to.

However, overall it was a great experience and I can’t thank Quadriga University enough for their kind invitation and impeccable hosting. Meeting a “jury of legends” -as they were called in my head- was humbling and thrilling at the same time. A massive thank you should also go to Northumberland & Monmouthshire County Councils, as well as many UK PR professionals who contributed to my research.

The gala ceremony was hosted at Berlin’s Meistersaal. Stars like David Bowie, U2 and Depeche Mode once turned the stunning Meistersaal into a modern legend. The charming presenter Hadnet Tesfai led through the evening, making every winner feel comfortable on stage and the show unforgettable. The event itself was a great opportunity to meet a lot of interesting people within the PR and Communications industry from around the world and talk about their work and their -shortlisted or winning- campaigns.

The experience of joining the Awards this year benefitted me more on an academic level- a few days after the ceremony, I was contacted by a person working on a project in the Energy Sector of US Government, interesting in my research. In my opinion, sharing best practice is one of the best things that one can do, that is why I was not only flattered but truly interested in helping. Digital media strategies in the public -and energy sector- is a very intriguing matter and to see more and more people looking into it is a massive step forward. As an extension to this, I was also invited to speak to a conference in Canada next year, and hopefully I will be able to share some information in the immediate future.

Going back to the event, do I wish I’ve done certain things differently? Every day. Would I do it again? Absolutely. And better.

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For more information on the awards, you can visit http://www.digital-awards.eu/.

You can download the complete list of the winners 2013 here.


Local market lovin’

Here’s a guest post by one of our PR interns Maria (@mpfalangi) who has spent the last year working with our team. I blogged about our interns ages ago (see here) and they’ve proved a real breath of fresh air. Now that they’re about to leave we’re really going to miss them. Here, Maria talks about one of the projects she’d been working on.

Who doesn’t love a good local market? This fortnight is an opportunity for both traders and shoppers to be part of something bigger.

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Background
Northumberland’s markets are taking part in the 2013 national Love Your Local Market campaign which is led by the National Association of British Market Authorities (NABMA) and backed by Central Government and the wider market industry.

The idea for a National Market Day (which morphed into the Love Your Local Market fortnight) was one of the 28 recommendations of the Portas Review into the future of the UK’s High Streets. Love your local market is a celebration of local markets in the UK, bringing old and new traders together under the same brand.

The council is supporting the campaign, which is in its second year and is running for two weeks from May 15 to May 29. The fortnight aims to attract new market traders and to highlight the importance that markets play in the heart of the local community, not only for retail but as a valuable community asset that provides a focal point of many of the county’s town centres.

Where we are now
National Market Fortnight in Northumberland is celebrated in many ways: budding entrepreneurs had the opportunity to try out market trading for just a tenner to provide opportunities for new and start-up businesses. A number of free pitches were also available at Northumberland markets to small business owners who want to make their mark in the market and bring a new product to the towns’ shoppers.

Through a scheme called First Pitch, candidates were asked to submit an idea for a product or service that they thought they could sell at their local market. Small business owners of the future could trade on any market in Northumberland for up to 12 months at discounted rent and be given personalised support from the NMTF.

Graham Wilson OBE, chief executive of the National Association of British Market Authorities stated that their intention was to make Love Your Local Market 2013 the biggest and best market campaign the UK has ever seen. Indeed, the campaign has smashed all expectations with over 660 markets participating this year, creating nearly 3,000 events across the country during LYLM 2013.

The campaign
Love your local market is helping the high street evolve, nurturing new generations of entrepreneurs and bringing fresh ideas and new faces into local markets.

But it isn’t only about giving a start to a new generation of retail entrepreneurs. It’s about celebrating the role of markets in sustaining town centres and communities. They have a key role to play and can be a significant economic driver in the success of a town, as they help to increase footfall and bring extra business to the town, benefiting the local traders and complementing what’s already available.

Shopping at a local market is a social experience, a far cry from a rushed trip to a supermarket. Markets have the power to bring new life to an area and showcase wonderful rural products, which all need our support. From fresh fruit and vegetables to the finest fabrics – Northumberland’s markets have something for everyone!

So why not rediscover your local market this fortnight? Bag yourself a bargain, while at the same time helping to support your local town. New products are also always welcome as they are a breath of fresh air and Northumberland County Council’s award winning markets support new traders all year round.

Need any help deciding which market to visit? Get a taste of Northumberland’s markets (with pictures, location and product details, even vacancies) or visit our dedicated Pinterest board.

*As published in http://adaywithoutoj.com/2013/05/23/guest-post-local-market-lovin


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