#AIinPR group kicks off work with crowdsourced tool project
The CIPR has launched a panel to explore the impact of artificial intelligence on public relations and the wider business community.
The panel is kicking-off a much-needed discussion around the use of new technologies with a view to explore the potential opportunities and threats of AI on the PR workforce and the future of the profession. As part of this, we will aim to define a capability framework for AI in PR, which will showcase the most anticipated changes in PR and how we can best prepare for them, offering greater clarity and certainty around this for professionals.
In a nutshell, the panel will aim to tackle three projects in 2018:
- A crowdsourcing exercise to characterise technology and tools that are helping public relations practitioners work smarter and more efficiently
- A skills framework that will seek to estimate the likely impact of artificial intelligence on the public relations workforce. It will aim to produce a paper for the World PR Forum in April
- A literature and content review to explore the impact of artificial intelligence on the public sphere. This project will aim to produce a discussion paper for practitioners
The panel has started its first project by inviting practitioners to submit examples of tools that characterise the impact of technology on public relations. Everyone who participates in the project will be cited in the results.
The panel is made up of the following people all of whom have expertise in this developing area. It will be chaired by Stephen Waddington Found.Chart.PR, Hon FCIPR.
- Chris Dolan Dip CIPR, FCIPR, Independent consultant
- Kerry Sheehan MCIPR, Weber Shandwick
- Stephen Waddington Found.Chart.PR, Hon FCIPR, Ketchum
- Alastair McCapra, CIPR Chief Executive
- Matt Silver MCIPR, Ketchum
- Sharon O’Dea, MCIPR, Independent consultant
- Andrew Smith MCIPR, Escherman
- Maria Loupa, MCIPR, Liberty Communications
- Professor Anne Gregory Hon FCIPR, University of Huddersfield
- Jean Valin Hon FCIPR, Valin Strategic Communications
- Ben Verinder, Found.Chart.PR MCIPR, Chalkstream
- Dr Jon White Chart.PR, FCIPR, Independent consultant
The CIPR Artificial Intelligence panel will contribute and help lead the conversation around technology and public relations. It will publish guidance for practitioners from each of its projects during 2018.
The panel is a great step towards the right direction, with many opportunities for anyone who would like to get involved.
If you are a PR practitioner and you are using any ‘smart’ tools that make your life easier, feel free to add your recommendations to our crowdsourcing project or use #AIinPR hashtag on Twitter. More AI-focused content to follow soon!