It’s been a while.. Since the last time I blogged, a lot has happened. The most significant change being that Tales from the North East moved South- I moved from Newcastle to London, therefore the name of this blog had to be changed slightly!
Another very, very important thing that happened in this time, is that I was shortlisted for a Digital Communication Award for my master thesis, “Social media in the Public Sector: Hit or Miss? A comparative study on the effectiveness of social media as a PR tool”, which I consider a great honour and true testament that if you love what you do, great things can happen.
Hosted by the Quadriga University of Applied Sciences in Berlin, the Digital Communication Awards are the first awards in European PR and communications that exclusively honour outstanding achievements in online communication. There are 38 award categories that cover all disciplines from social media communications to digital public affairs and explore the full range of the profession, providing a comprehensive look at exemplary best cases.
In its third year, almost 600 applications from 38 countries were submitted for the Digital Communication Awards, and we all presented our digital communication projects and campaigns to an international jury. Unfortunately, due to a series of unfortunate events, I was unable to showcase my work in the way I would have wanted to.
However, overall it was a great experience and I can’t thank Quadriga University enough for their kind invitation and impeccable hosting. Meeting a “jury of legends” -as they were called in my head- was humbling and thrilling at the same time. A massive thank you should also go to Northumberland & Monmouthshire County Councils, as well as many UK PR professionals who contributed to my research.
The gala ceremony was hosted at Berlin’s Meistersaal. Stars like David Bowie, U2 and Depeche Mode once turned the stunning Meistersaal into a modern legend. The charming presenter Hadnet Tesfai led through the evening, making every winner feel comfortable on stage and the show unforgettable. The event itself was a great opportunity to meet a lot of interesting people within the PR and Communications industry from around the world and talk about their work and their -shortlisted or winning- campaigns.
The experience of joining the Awards this year benefitted me more on an academic level- a few days after the ceremony, I was contacted by a person working on a project in the Energy Sector of US Government, interesting in my research. In my opinion, sharing best practice is one of the best things that one can do, that is why I was not only flattered but truly interested in helping. Digital media strategies in the public -and energy sector- is a very intriguing matter and to see more and more people looking into it is a massive step forward. As an extension to this, I was also invited to speak to a conference in Canada next year, and hopefully I will be able to share some information in the immediate future.
Going back to the event, do I wish I’ve done certain things differently? Every day. Would I do it again? Absolutely. And better.
For more information on the awards, you can visit http://www.digital-awards.eu/.
You can download the complete list of the winners 2013 here.